If there is anything we know about the way business or services work nowadays, it is that the flow of information is critical. The flow of external information about the customers helps organizations to determine what the needs or issues of their customers are, and how the organization can quickly address those customer needs or issues. The internal flow of information also enables businesses to quickly and clearly align the internal resources to address the information that has flowed into the organization about their customer needs. If there is another thing we’ve learned about how to do business, it is that we need to convert this information quickly into action; the responsiveness of a business to clearly identify the needs and issues of its customers improves the business's likelihood of success.

If there is anything we know about the way business or services work nowadays, it is that the flow of information is critical. The flow of external information about the customers helps organizations to determine what the needs or issues of their customers are, and how the organization can quickly address those customer needs or issues. The internal flow of information also enables businesses to quickly and clearly align the internal resources to address the information that has flowed into the organization about their customer needs. If there is another thing we’ve learned about how to do business, it is that we need to convert this information quickly into action; the responsiveness of a business to clearly identified needs and issues of its customers improves the business's likelihood of success.